Salman Khan joins Chingari as ambassador, investor

Short video app Chingari announced on Friday that actor Salman Khan is the platform's global brand ambassador and Investor.Sumit Ghosh, co-founder and CEO, Chingari App said: “This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on-board as one of our global brand ambassador and investor. We are confident that our association will power Chingari to scale greater heights in the near future."Salman Khan said Chingari is amongst the most popular entertainment apps in India and it has focused on adding value for its consumers and content creators. "I like how Chingari has shaped up in such a short span of time, a platform for millions from rural to urban to showcase their unique talents and be seen by another millions in no time," he added.Chingari was the winner of Aatmanirbhar Bharat App Innovation Challenge in 2020.Deepak Salvi, co- founder and COO, Chingari App, said Khan's mass appeal will help attract more users onto the platform. "Chingari has always focused on empowering the content creators and builds on its strategy to continuously bring exciting content for all users with more relevant and robust features, for the larger Bharat," he added.Vikram Tanwar, co- Founder of UBT, Salman’s talent management firm, and the company which has been empaneled exclusively by Chingari to create premium talent associations across the country said the short video space has been expanding exponentially in India. "It is a medium that millions are using to create content and the go-to choice for many Indians with respect to content consumption. This engagement with Chingari will give an opportunity to a lot of users to showcase their unseen talent and will give way to the next set of digital stars in India," he added. The company said by December last year, it had raised over $1.4 million. Investment groups such as Angel list, iSeed, Village Global, Blume Founders Fund, Jasminder Singh Gulati are among Chingari’s investors. Chingari also closed a fresh round of funding recently of $13million led by OnMobile. Other investors who participated in this round include Republic Labs US, Astarc Ventures, White Star Capital, India TV (Rajat Sharma), JPIN Venture Catalysts Ltd, ProfitBoard Ventures, and some family office funds from the UK.

from Economic Times https://ift.tt/3udrrZI